Christmas Card by Pexels

When running a business of any size, it’s important to understand the value of sending a holiday message. Be it a snail mail card or an email, keep in mind these considerations to determine which method is the best for your customers and business colleagues.

  1. Budget: When deciding between a traditional printed holiday card or email, first consider your budget when it comes to emailing holiday greetings versus mailing a card. Take the time to determine what is appropriate for you and your budget. If email is the primary way you communicate with your customers and employees or if you’ve looked at your budget and determined cards may be too expensive, then email may be a perfect alternative.
  2. Professionalism: If you’re considering emailing your holiday greetings but want to ensure professionalism, search online for a no-cost email template, check your newsletter host, or consider purchasing a unique holiday design. Having a ready-to-go template maintains a consistent message and gives you the freedom to focus on the words within the email if designing isn’t your forte.
  3. Personalization: Regardless with what option you choose, remember to personalize it. The tone of an email or card can be warm if you remember to either use each person’s name, or include something about the nature of your business relationship.
  4. Greetings: The holiday season, regardless of background, is a time for celebration. If unsure of the recipient’s background or faith or if you’re unsure what to say within your holiday card or email, remember that it’s best to play it safe and keep it simple with a general holiday greeting. In need of some more creative things to say? Click here for a list of 44 Different Holiday Card Messages for Small Businesses. Be sure to read each one, there’s a greeting message for everyone!
  5. Consider an alternative: If you’re wanting to send a simple holiday greeting to current and future business associates, consider sending an e-holiday newsletter or postcard. If done correctly, this can be the perfect way to give clients an introduction to your brand, while also helping you establish a voice for your business.

The holiday season offers an opportunity to connect with your colleagues and extend seasons greetings.


Sharon Schweitzer and Sophie Echeverry co-wrote this post. Sharon Schweitzer, J.D., is a cross-cultural trainer, modern manners expert, and the founder of Access to Culture. In addition to her accreditation in intercultural management from the HOFSTEDE Centre and the Intercultural Communication Institute, she serves as a Chinese Ceremonial Dining Etiquette Specialist in the documentary series Confucius was a Foodie, on Nat Geo People. She is the resident etiquette expert on two popular lifestyle shows: ABC Tampa Bay’s Morning Blend and CBS Austin’s We Are Austin. She is regularly quoted by BBC Capital, Investor’s Business Daily, and Fortune. Her Amazon #1 Best Selling book in International Business, Access to Asia: Your Multicultural Business Guide, now in its third printing, was named to Kirkus Reviews’ Best Books of 2015. She’s a winner of the British Airways International Trade Award at the 2016 Greater Austin Business Awards and the 2017 New York City Big Book Award for Multicultural Nonfiction.

Continuing her higher education at Texas State University, Hannah is set receive her Bachelor’s Degree in English, in 2019. She is a native Texan with a background in writing, sales, social media marketing and customer service. Hannah aspires to perfect her passion and craft of writing and hopes to one day become a novelist. With all the fantastic opportunities offered at Access to Culture, she is excited to be a new member of the team. Connect with her at Hannah Alvarado.