Sharon’s Best-Selling, International Award-Winning Book:

Access to Asia: Your Multicultural Business Guide

Access-Asia-with-Award-StickersAccess to Asia is a Framework for Building International Business Relationships and Becoming Culturally Relevant on the Global Stage.

With Asia offering enormous, and growing, potential for today’s organizations, its essential leaders understand how to navigate the business landscape. With Access to Asia: Your Multicultural Business Guide, cultivate your cultural awareness with the award-winning and bestselling guidebook.

This practical and strategic guide delves into the nuances of intercultural relationship building and international etiquette worldwide, in the U.S.A. and in 10 Asian countries including China, Hong Kong, India, Japan, Malaysia, Myanmar, The Philippines, Singapore, South Korea and Taiwan.

Each chapter explores the belief systems, business protocol, customs and communication styles of a particular Asian country through personal anecdotes and interviews with more than 100 business professionals. Readers will explore the U.S. business culture to gain a deeper understanding of the United States.

sharon-signing2Each Chapter in Access to Asia: Your Multicultural Business Guide includes information on:

  • Country Quiz
  • Population and Economic Centers
  • Introductions, Greetings & Personal Space
  • Human Development Index
  • Global Gender Gap Index
  • Meetings and Negotiations
  • Gifts
  • Gestures
  • Dining Etiquette
  • Taboos
  • Key Historical Events
  • Government/Political Structure
  • Languages
  • Climate
  • Work Week and Holidays
  • Proper Attire

Readers can also take self-awareness profile at the end of each chapter to compare where you stand on topics related to business in each culture.

Access to Asia has and continues to receive noteworthy acclaim and awards including:

  • Winner in the 2016 Bookvana Awards for:
    • Business: Careers
  • An acclaimed Kirkus Star review.
  • Named to Kirkus Reviews’ Best Books of 2015.
  • Winner in the 2017 New York City Big Book Awards for:
    • Multicultural-Non-Fiction
  • Winner in the 2016 International Book Awards for:
    • Business: Communications/Public Relations
    • Business: Reference
  • Winner in the 2016 USA Best Book Awards for:
    • Business: Communications/Public Relations
  • Winner in the 2016 Book Excellence Awards for:
    • Category: Reference
  • Winner in the 2015 International Book Awards for:
    • Best New Non-Fiction
    • Business: Communications/Public Relations
    • Best Cover Design: Non-Fiction
  • Winner in the 2015 USA Best Book Awards for:
    • Business: Communications/Public Relations
    • Business: Reference

International Award-winning Access to Asia available from:

Barnes & Noble
Book People
Wiley Publishing (Bulk discounts available)

What others are saying about Access to Asia:

Access to Asia is like the Lonely Planet for business travelers – an essential handbook. In the West if you have the business logic set in place that is enough for business to get done. But in Asia, typically, you much establish a route to the heart of the person you are dealing with. Only then will business happen. Sharon Schweitzer understands this and offers readers a very clear and invaluable guidebook.
Hexagon Wealth, India
As we emphasize through our Gateway program, today’s higher education institutions must graduate globally competent students with an awareness of and adaptability to diverse cultures. Access to Asia’s focus on relationship building makes it essential reading for global citizens – current and future – so they understand how success in Asia depends on cultural awareness.
Ohio State University, Columbus, Ohio