London Trainer by Max Pixel

The new year signifies fresh starts, setting goals, and the busiest season for some of the fitness world’s unsung heroes. January 2nd is dedicated to those hard working individuals as we celebrate National Personal Trainer Awareness Day. Read on for more history and how you can take part in the special day!


In the early 2000’s, Jim Labadie and Joey Atlas, two fitness training professionals, noticed the influx of members at their gym and how dedicated the personal fitness staff was to aiding in meeting the clients’ new year resolutions.

“It may indeed seem to you like you’re the one doing all the work, but it takes plenty of planning, analyzing and consideration on the part of the personal trainer to make sure your hard work amounts to something in the end,” the pair noted.  Thus Personal Trainer Awareness Day was established by the pair as the day to say thank you to those hard-working professionals who look after our fitness goals and motivate us to achieve them.


If personal training is part of your routine, make sure to acknowledge their hard work with a thank you and rededication to the new year’s commitments. Check out the 2018 Tipping Guide for suggestions on what to gift them. You can also use #PersonalTrainerAwarenessDay to post on social media and show your support, and don’t forget to refer them to friends and colleagues.


Sharon Schweitzer and A.Hannah Alvarado co-wrote this post. Sharon Schweitzer, J.D., is a cross-cultural trainer, attorney, modern manners expert, and the founder of Access to Culture. In addition to her accreditation in intercultural management from the HOFSTEDE Centre and the Intercultural Communication Institute, she serves as a Chinese Ceremonial Dining Etiquette Specialist in the documentary series Confucius was a Foodie, on Nat Geo People. She is the resident etiquette expert on two popular lifestyle shows: ABC Tampa Bay’s Morning Blend and CBS Austin’s We Are Austin. She is regularly quoted by BBC Capital, Investor’s Business Daily, and Fortune. Her Amazon #1 Best Selling book in International Business, Access to Asia: Your Multicultural Business Guide (Wiley 2015), now in its third printing, was named to Kirkus Reviews’ Best Books of 2015. She’s a winner of the British Airways International Trade Award at the 2016 Greater Austin Business Awards and the 2017 New York City Big Book Award for Multicultural Nonfiction.

Continuing her higher education at Texas State University, A.Hannah is set receive her Bachelor’s Degree in English, in 2019. She is a native Texan with a background in writing, sales, social media marketing and customer service. Hannah aspires to perfect her passion and craft of writing and hopes to one day become a novelist. With all the fantastic opportunities offered at Access to Culture, she is excited to be a new member of the team. Connect with her at Hannah Alvarado.